The Objective
Executives will learn to author high-value blog articles that support growth initiatives.
Business owners and other senior executives hold a wealth of information about the industry and market they work in. They’re usually highly visible and well-connected. When they share their knowledge, insights, and expertise, people are more likely to listen to and trust the information. Leaders that contribute high-quality content set the stage for others throughout the organization to openly share information that advances learning and business growth.
Projected Outcomes
Increase Awareness
Become a visible and trusted industry thought leader.
Build Relationships
Enhance brand affinity and grow a devoted following.
Improve Engagement
Find more qualified opportunities earlier in the sales cycle.
Advance Growth
Speed up the sales cycle and improve customer success.
Part 1 - Prepare
The Agenda
- Set success metrics
- Identify your target audience
- Outline key blog topics
Additional Resources
- 8 Steps to Creating a Customer-Centric Content Strategy
- Easy Blog Ideas for Salespeople
- Coming Up With Blog Ideas is Easier Than You Think
- 4 Sales Content Ideas Guaranteed to Engage Prospects
- 3 Reasons Why You Should Create Buyer Personas
- Resources for Creating Buyer Personas
- What Is the Buyer’s Journey?