Business Growth Blog

These buyer persona resources will help your organization create communication strategies that resonate deeply with your ideal profitable customer.

Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

We did some research and created a spreadsheet of MedTech-Life Science investors. Check it out and discover who can best support your growth trajectory!

Determine which events can best support your MedTech business development initiatives with this comprehensive list of MedTech conferences.

Understanding the evolving landscape of digital marketing is crucial for small businesses. It's not just about the platforms and tools but also about the changing consumer behaviors and preferences.

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content.

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company use HubSpot to achieve the next level of growth.

Most companies, especially at the early stage, have one or more of the following sales challenges. If any of them resonate, it's time to act.