Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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Example of Monthly B2B Digital Marketing for Early-Stage Companies

This infographic outlines the digital marketing deliverables you can expect each month when the plan is firing on all cylinders.

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A 10-Step Strategic Marketing Plan

Answer these 10 questions to create a strategic marketing plan that clearly outlines your approach to business growth.

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Creating Content at Scale: Fast & Cheap or Invest in Quality?

Here are two approaches to creating quality content at scale that attracts and engages your target buyer now and for many years to come.

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Why Blogging Is Important for Business Growth

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. Is it worth the effort?

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8 Characteristics of a Top-Notch Business Blog

The most successful business blogs share the following eight characteristics. How does your blog strategy stack up?

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One Thing Every Business Can Do to Get Found on Google

Find out the one thing every business can do to immediately improve their search rankings for terms and phrases relevant to their company.

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4 Online Networking Tips That Increase Your Visibility and Value

Online networking can open the door to countless opportunities. A single person, even someone you barely know, can change the trajectory of your career or life.

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Words to Avoid in Your Sales Emails and Communication!

When you’re selling, every word you write on your website, in prospecting emails or in newsletters matters. If you say the wrong thing, you won’t get results. Sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects.

As a small business owner, I get a lot of people trying to sell me stuff. Almost all of them – way more than 50% - say pretty much the exact same thing. It usually goes like this:

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Bad Websites Often Have These 3 Problems

When visitors land on your website, you only have nanoseconds to make a first impression and get them to stick around. If your site has any of these three issues, consider tightening it up to get better results.

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Example of How to Be Resilient in Business - and Life

Improving resilience speeds recovery from life’s curve balls. Here’s my story of resiliency from job loss, divorce, and cancer - all at once.

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