Business Growth Blog

Articles by Krista Moon

Krista Moon

Krista Moon, President of Ascend Business Growth, specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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Website Evaluation Checklist for Business Owners

Everyone thinks their website is great. But is it? Here’s a simple website evaluation checklist business owners can use to find out.

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The Most Essential Business Growth Metrics - with an Interesting Twist

At the end of the day, what are a few simple, clear key business metrics that will make you feel really good about the progress you made this year?

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4 Crucial Decisions Before Upgrading Sales and Marketing Technology

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

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7 Pillars of a Successful Social Media Strategy

These 7 basic steps can help you launch an effective social media strategy to increase brand recognition, website visitors, and sales leads.

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7 Ways to Drive Website Traffic and Leads

Let's say you have the best website in the world. Great! Now what? The truth is that a website by itself doesn't offer much value. If you aren't doing anything specific to try and get people there, no one is going to see it. Here are 7 ways to drive website traffic and sales leads:

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7 Signs You Have a Bad Website [Infographic]

A lousy website makes your company look lousy. Don’t let a bad website limit your growth potential.

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Essential Qualities of Great Marketing Leaders and Teams

Building a successful business starts with the right team. Learn how to choose the best strategic marketing leader for your growth plan.

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4 Ways a Marketing Blog Can Help You Increase Sales

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

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Fundamental Sales and Marketing Alignment Strategy

Here's how sales and marketing can collaborate to boost awareness and ensure prospects get the right info at the right time. 

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Building Blocks of a Strong Sales and Marketing Foundation

Here are 16 building blocks for an impenetrable sales and marketing system. Do you have the skills, resources, budget, and plan ready to drive growth?

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