Business Growth Blog

When sales and marketing teams align well, they achieve greater profitability and better annual revenue growth. Creating a solid partnership between sales and marketing requires a strategic approach that treats the two teams as critical partners in achieving a single revenue-generating goal.

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales. It seems like a no-brainer, right?

Work smarter, not harder! CRO stands for Conversion Rate Optimization. In layman's terms, that means striving to get better results from what you are already doing by optimizing your performance, and who doesn't want that? Here's a breakdown of CRO marketing and how it can rapidly ramp up user engagement, conversion rates, and leads.

Here’s a brief overview of how agile marketing principles can transform how sales and marketing teams operate, enabling them to maximize efficiency and consistently meet revenue and business growth objectives.

Here's an overview of using high-value content to connect with your audience and convert more leads.

Migrating your CRM - or whatever system you currently use to manage your prospect and customer data - is daunting, but knowing what to expect and working with the right team can help make it a smooth transition. Here is an outline of how a CRM migration typically progresses, including budget and timelines.

A zillion dollars! Just kidding.

It can be cost-prohibitive for smaller companies to create a crack team of marketing professionals to propel them to the next level. That’s why they often turn to outsourced partners - they get access to a variety of experts without having the expense of hiring an entire team.

However, if not done thoughtfully and strategically, an outsourced marketing experience can leave business leaders wondering why growth is stagnant and return on investment is non-existent.

Hiring an outsourced marketing agency - or any outsourced specialist for your business - is a big decision. It’s not much different than hiring an internal person. You’ll work with these people to get important work done. They have deep knowledge about your business and processes, and you want to ensure they’re capable and a good fit. We have clients we’ve been working with for ten years, which is very cool. We are a part of the team, which allows us to do our best work and bring the most value.

Sales hooks are bits of information that can help you create relevant and meaningful introductory sales messages. This personalized approach will help you stand out from the crowd.