Medical device stakeholders require extensive information before taking action. Learn how HubSpot empowers lean sales and marketing teams to create and manage critical content across various platforms.
A strategic, well-rounded sales and marketing content plan is essential for building awareness and engagement among key medical device stakeholders. For faster decision-making, they need easy access to a wide range of information demonstrating the device's benefits and value, from regulatory achievements and product innovations to real-world success stories and industry insights.
A CMS (content management system) is invaluable for managing, distributing, and optimizing medical device sales and marketing content from the start.
While familiar CMS options like WordPress, Squarespace, and Wix cover website basics, they lack the robust, integrated tools necessary for a holistic, scalable growth program. Managing a website, CRM, sales process, social media, email marketing, analytics, and customer service requires a unified approach and is essential for growth. Relying on a cobbled tech stack can lead to inefficiency, higher costs, and more risks.
Since founding our sales and marketing agency, we’ve been helping startups and small businesses grow using HubSpot’s all-in-one customer platform. HubSpot provides all the tools needed to drive customer acquisition and retention—without the distraction of a cobbled-together tech stack.
We’ve found that pieced-together solutions drain time from the real work of marketing and sales enablement. HubSpot enables sellers and marketers to focus on growth activities rather than system integrations and maintenance, keeping them closer to the revenue line.
Here are some highlights from HubSpot’s impressive suite of content tools to help lean medical device teams share essential details.
- Website Pages: Easily build and manage a growth-driven medical device website that aligns with your goals and delivers an optimal user experience.
- Blog articles: Create and publish diverse customer-centric and company-centric content to build awareness, credibility, and trust for your company and its medical device.
- Case Studies: Share impactful case studies highlighting how your medical device adds tangible value to patients, physicians, and health system administrators.
- Video & Podcast Hosting: Record and embed videos across your website and in emails to capture attention and make the information easier to absorb.
- Memberships: Create secure, members-only content areas for partners, distributors, or other stakeholders to share relevant sales and marketing content privately.
- Content Remix: Quickly repurpose existing medical device marketing content across multiple formats and platforms—all at the click of a button!
- Brand Voice: Maintain a consistent brand voice across all sales and marketing content.
- Knowledge Base Articles: Provide medical device stakeholders with essential technical information, training, and support to ensure smooth operations. *KB articles are part of Service Hub.
Developing a sales and marketing content plan and creating assets is only the first step for a medical device startup. This valuable information must be easily accessible to every stakeholder whenever they need it.
Choosing the right tech stack from the outset to manage the wealth of information shared over time is crucial to driving successful outcomes.
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