Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.
Consistent Blogging (0:25)
Here’s an example of organic search results from a client of ours that consistently publishes about one new blog per week. You can see that the line curves steadily upward. It’s a slow climb at first because they weren’t blogging much and didn’t have many articles on their website. The line steepens more quickly as the total number of blogs increases.
Inconsistent Blogging (0:45)
The next client blogs also, but not consistently. You can see there was a nice increase in organic traffic up to 2016 when there was more frequent blog activity. The line has a few ups and downs, but overall, it stayed flat. The traffic at the end of 2019 is about the same as it was in the middle of 2016.
No Blogging (1:10)
Here’s an example from a client that does not blog at all. You can see that organic traffic is very flat. There’s no change to speak of year after year. The past couple of years, they added a few web pages, which is reflected in the slight uptick in organic traffic in 2019. Blogs aren’t the only thing that increases website traffic - any type of web page will help.
Takeaways
These reports from real clients show that:
- Weekly blogging creates a steady increase in organic traffic.
- Organic traffic accrues over time. The line increases faster with the more blogs you have.
- If you don’t blog or publish new website content consistently, your organic traffic won’t grow.
Remember: the more blogs you have, the more opportunity potential customers have to find you online. Think of each blog article like a doorway into your website, giving prospects a chance to learn more about you. While driving organic website traffic is a huge benefit of blogging, there are more reasons why business leaders should seriously consider investing in a blog strategy.
If you’d like to learn more about how to write blog articles optimized for search engines and potential buyers, sign up for our Blog Training Boot Camp for Business Owners On-Demand webinar series. Or, read Role of a Blog Manager (And Why You Need One) if you’d rather find an experienced professional.
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