Business Growth Blog

Blogging is a powerful way to improve your online presence. You can pay for traffic via paid ads, but once you stop paying, you stop showing up in search results. Or, you pay to create an article one time, and it can drive traffic to your website for years and years. Literally. Here are real examples of organic search results from three companies that blog consistently, inconsistently, or not at all.

Traditional website design is broken. Website projects are too often inordinately expensive and overwhelming. But it doesn't have to be that way!

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more website traffic and leads. Period.

I played around with an org chart integration tool (OrgChartHub) for HubSpot CRM, and it’s pretty cool. I believe it would be super valuable for organizations targeting larger accounts with complex sales, or companies with multiple opportunities in different areas. It gives you a great overview of the org structure and who is being worked by sales and engaged by marketing.

Here are some screenshots to show you how it looks in HubSpot. If you want to try it yourself, go to your HubSpot integrations settings and add it. And if you have questions or need assistance, you know where to find us!

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

It can be challenging to step out of the grind of everyday work to attend conferences, but in a fast-paced industry like marketing, it's vital to stay up on the trends. I went to HyperGrowth in Boston a while back, a marketing conference put on by Drift, a technology company that focuses on bots and conversational marketing. There was a good mix of motivational, strategic, and tactical ideas and insights about success and growing a business.

I took notes during the presentations and recapped the key takeaways in this article. Here are eight progressive business growth strategies that the speakers discussed throughout the day. The overarching theme between HyperGrowth and Inbound (an adjacent marketing conference) was customer experience.

Every company must invest some time and money into marketing to get customers. You can’t do business without it. The investment is usually about 7-8% of the projected gross revenue for a small business. How a company uses the money is critical to its success. The ONLY way to know if the investment is getting a return is to collect and track specific sales and marketing data.

Co-marketing is when two or more companies that aren't direct competitors but share a similar target audience, work together on a marketing campaign. (Like a lawn care company and a tree trimming company.) Through co-marketing, you can achieve remarkable feats that would otherwise be impossible.

The first place potential customers will learn about your business is most likely from your social media profiles or website. What they see there will either engage them and make them want to learn more or turn them away. If your online presence is weak, you’re putting your company at a huge disadvantage and missing out on business opportunities. Here are a few stats that show why it’s critical to invest in your online presence:

One of the main reasons to have a website is to get found online when someone is looking for information regarding your type of products or service offerings. These days, your website is your company – it replaces a physical space with a virtual space.

Like roads lead customers to a physical place of business, keywords lead online users to your virtual place of business. Without doing foundational SEO work, your website will not have the opportunity to get found by the right people. And even worse, your competitors will have a wide opening to rank for your keywords, meaning they will get the first crack at potential customers.