Business Growth Blog

Benefits of Niche Marketing and Steps to Build a Target Prospect List

Who do you want to sell to? It may seem like an obvious question for a business, but identifying your niche market (a.k.a. buyer persona, target prospect, target segment, ideal profitable customer, etc.) may be more challenging than it sounds. Plus, the answer might change over time as your company grows and develops. Here are some ideas about how startups and early-stage companies can improve the success of their sales and marketing investment by clearly identifying their target market criteria, building a list of ideal customers, and tightening the messaging.

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Example of a Full Digital Marketing Plan and Budget

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget they have available to get the work done. However, gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

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How Long Does It Take for Inbound Marketing to Work?

The answer is that it depends.

If you’re like most companies, the goal of doing inbound marketing is to increase brand awareness and get more leads. You want interested prospects to come knocking at your door (which, by the way, shortens the sales cycle significantly). For prospects to know who you are and feel confident that you can help them, you need to put your name out there - somehow.

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Website Sliders: Should You Use them in Your Layout?

One of our clients wants to use sliders on their new website layout. We’ve been managing websites as part of our marketing plans for a long time and haven't used them in our designs for various reasons. I told my developer about the client's wishes, and he was still adamant that we should NOT use sliders in our designs.

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4 Strategies for Defining Your Competitive Advantage

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

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Core Values: Fluffy B.S. or Competitive Advantage?

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can seem like fluffy B.S., especially when everyone and their brother talk about the same things: excellent customer service, team player, integrity, etc. If not done right, core values can quickly sound like familiar platitudes.

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3 Ways to Differentiate from the Competition

Salespeople always think their product or service is better than the competition, so prospects should naturally choose them, right? Wrong. Looking at it from the prospect's perspective, there usually isn’t much difference between companies. It’s hard to find that one defining factor that stands out above the rest. 

Here are three ideas about identifying differentiators and using them with the right prospect at the right time.

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HubSpot-Clearbit Acquisition Enriches CRM Data to Simplify Prospecting

What is Clearbit?

Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.

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The Ethical Conundrum of Propaganda in Business

Although there may be benefits to our collective welfare from propaganda's "manufactured consent," the potential for manipulation cannot be ignored.

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Why Co-Marketing is the #1 Way to Get Leads and Followers

Double your outreach and cut your expenses in half! Watch this video with sales guru Debbie Mrazek, President at The Sales Company, to learn how fostering a co-marketing relationship can take be a game-changer for your sales growth.

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