Business Growth Blog

Sometimes I come across articles I want to read, but it physically hurts my eyes to look at them. I get so much information thrust in front of me every day that I'm forced to pick and choose very carefully which articles I dedicate my time to. (I wish I could read all day, but work must get done!)

When I find an article I want to spend time on, my curiosity has been piqued and I look forward to getting the information. If I find it difficult to read (visually or textually), I end up feeling let down. And then I furrow my brows, click my tongue, and quickly leave the website.

Many businesses are still foggy about how blogging can impact their revenue goals. Here is an example to help clarify:

Increase website traffic

Tactic: In your social media status update areas (like on Facebook, LinkedIn, or Twitter) create a compelling short sentence that directs people to the blog article on your website.

Here is an example of a comment I would post on social media:

“Check out these three reasons why salespeople should start creating blog articles - https://www.ascendbusinessgrowth.com/blog/salespeople-should-start-creating-blog-articles.”

Once someone clicks the link, they are on my website. Okay, website visitors are great, but how does that affect revenue growth?

Most people have an aversion to blogging for 2 main reasons:

1. They think they can’t write or don’t have time.
2. They have no idea what to write about.

Regarding #2, you might not believe it, but coming up with blog ideas is easier than you would ever think.