I’m still amazed at how many small business still don’t think of their website as the most powerful sales and marketing tool they have. They see it as a “necessary evil” (yes, I’ve heard business owners say those exact words).
It’s very interesting if you think about it, because EVERYONE (pretty much) uses the Internet all day, every day. Have a question? Google it! Buyer behavior has been undergoing dramatic changes as our world becomes increasingly digitized, but most small business owners continue to sell the same way they always have.
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