Struggling to get noticed? Discover how to create compelling, outcome-driven sales messages that captivate and convert!
Jill Konrath, bestselling author of Selling to Big Companies and three other influential sales books, played a pivotal role in shaping my approach to selling. One of the most valuable lessons I learned from her was about crafting impactful value propositions.
In sales and marketing, breaking through the noise to capture your target audience’s attention is one of the biggest challenges. A compelling message is at the core of every effort to acquire new customers. It’s easy to default to standard messaging about what a company does or how great it is. Truly effective messaging emphasizes the outcomes and value a buyer gains from your product or service.
In Selling to Big Companies, Jill offers a range of words and phrases that can transform value propositions and drive more sales conversations. I have bookmarked and highlighted the page, returning to it time and again for inspiration.
Jill is a master at teaching how to develop value propositions. Here are some of her top resources to help marketers and sellers create messaging that resonates. (If you do nothing else, download the cheat sheet!)
Videos
- How to craft powerful value propositions
- What to Do If You Don’t Have Metrics for Your Value Proposition
- 3 Components Every Value Proposition Must Have
- Sales Messages That Get You Noticed By Senior Executives
- What to Say to Get Prospects to Think “That’s Really Interesting!”
Value Proposition Kit
- [eBook] Irresistible Value Propositions
- [Audio] Crafting Powerful Value Propositions
- [Cheat Sheet] Value Proposition Generator
If you find value proposition development challenging, you’re not alone—it’s a skill that takes time and practice. Instead of struggling, consider working with a strategic brand copywriter who can help you craft messaging that piques prospects’ interest and prompts them to learn more.
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