Business Growth Blog

Do these four actionable steps to reach the right medical device audience through the best channels at the right time.

Medical device stakeholders require extensive information before taking action. Learn how HubSpot empowers lean sales and marketing teams to create and manage critical content across various platforms.

Drive medical device adoption with the right content strategy. Learn how company and customer-centric content engages and excites stakeholders.

Create messaging that unlocks faster medical device adoption by addressing four critical questions that will compel stakeholders to act.

Getting a new medical device into a health system's formulary can be challenging. Here are five essential milestones medical device companies must share with stakeholders to build trust and credibility and earn serious consideration.

After connecting with a potential investor and booking a meeting, you might think now what? How can I sell my company to this investor? You'll need a solid pitch deck with information on your company. While you could go into every detail because you know your business inside and out, investors don't want to sit and listen to you go on and on. They want to know why you'd be a good investment for them.

We did some research and created a spreadsheet of MedTech-Life Science investors. Check it out and discover who can best support your growth trajectory!

Determine which events can best support your MedTech business development initiatives with this comprehensive list of MedTech conferences.

On May 8, 2024, Project MedTech hosted a MedTech Pitch Competition at the mHUB Innovation Center in Chicago, IL. Here's a recap of the startups that pitched, the investors who participated in the panel discussions, and companies that did the fast rounds, along with what I learned about sales and marketing for startups and where we can add value to their growth trajectory.

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company use HubSpot to achieve the next level of growth.