Your Exit Plan Starts Now!
3 Part Series Starts February 12th.
Whether you plan to sell your business in 1 year, 10 years, or pass it down to the next generation, having a strategy in place now ensures that when the time comes, you’re in the best position to make a profitable and smooth transition.
- Are you building a business that could sell tomorrow?
- Would it attract buyers if you had to sell unexpectedly?
- Do you have a plan to maximize its value over time?
Many business owners wait too long to think about their exit—only to realize they aren’t prepared when the opportunity (or necessity) arrives. This series will help you get clear on what you need to do today to build a business that’s valuable, transferable, and ready for any transition.
🎤Live Q&A included – bring your exit planning questions!
📩 Attend live or receive the recordings.
Hosted by
- Krista Moon, President of Ascend Business Growth
- Featuring Jessica Starks, Business Exit Expert at Exit Factor
Sign up for the meeting here.
Session Details
Session 1: Why You Need an Exit Plan Now
Start with the End in Mind
- Maximize Your Payout – How early planning puts you in control of your financial future.
- Exit on Your Terms – The different ways to sell and how to structure a deal that benefits you.
- The Experts You Need – Who to have on your exit team and why going it alone is a risky move.
- Avoid Costly Mistakes – The biggest pitfalls that derail a business exit plan.
📅Wed, Feb 12 | 3 PM ET
Session 2: How Much is Your Business Really Worth?
Create Max Business Value
- Know What Buyers Look For – The critical financial metrics that determine your company’s value.
- Beyond the Balance Sheet – Why intellectual property, customer base, and recurring revenue can add (or subtract) millions from your sale price.
- Increase Your Market Value – Strategic moves to boost your business’s worth before selling.
- Get a Realistic Valuation – What goes into a formal business assessment and how to prepare for it.
📅 Thu, Feb 20 | 11 AM ET
.
Session 3: Finding the Right Buyer
Make the Deal Happen
- Attract Serious Buyers – The top places to find buyers and how to position your business as a must-buy.
- Negotiation the Best Deal – What buyers will scrutinize, how to counter objections, and when to walk away.
- Avoid Legal and Financial Pitfalls – The hidden risks in selling a business (and how to protect yourself).
- Make a Smooth Transition – What to expect after the sale and how to set your business up for long-term success under new ownership.
📅 Wed, Feb 26 | 3 PM ET